HomeNewsChina sees livestreaming gross sales hit RMB 1.27 trillion within the first...

China sees livestreaming gross sales hit RMB 1.27 trillion within the first half of 2023 · TechNode | The Global Today

Within the first half of 2023, China’s main e-commerce platforms achieved a cumulative livestreaming gross sales quantity of RMB 1.27 trillion ($174 billion), in line with a September 21 report by IThome, which cited information from the Nationwide Institute of Metrology, China. Within the first half of this yr, there have been over 110 million livestreams on these platforms and greater than 70 million merchandise have been showcased via reside commerce, the report stated. Throughout the identical interval, the variety of lively e-commerce livestreamers in China reached over 2.7 million. In 2022, greater than 120 million livestreaming actions have been performed on main e-commerce platforms and acquired over 1.1 trillion views in complete, in line with a report launched in January by China’s Ministry of Commerce and the Nationwide Bureau of Statistics. All through 2022, there have been 1.1 million lively livestreamers in China, the report said. [IThome, in Chinese]

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