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D.A.N.C.E. Information Storytelling: A Framework for Constructing Bridges Between Groups | The Global Today

Entrepreneurs excel at crafting persuasive messages for exterior audiences, guiding them towards product options and provoking motion. Nonetheless, the artwork of speaking successfully with inner groups, corresponding to gross sales, product, and executives, can typically be ignored. It’s straightforward to overlook that each assembly and presentation is a chance to strengthen collaboration amongst groups, aligning them with a shared organizational mission.

Whereas entrepreneurs are adept at conveying information and outcomes, the frenzy of the each day grind typically hinders the creation of compelling narratives round this data. We could neglect the important facet of constructing information relatable and provoking to different groups, encouraging them to work harmoniously towards overarching targets past their respective departments.

Within the following weblog submit, we’ll delve into the D.A.N.C.E. Information Storytelling framework, a useful device for crafting narratives round information. This framework is designed to bridge the gaps between groups, fostering collaboration and making information a unifying pressure inside your group.

The Energy of Information Storytelling

Information Past Numbers

Entrepreneurs typically current information and outcomes with out crafting a compelling narrative. To bridge the hole between groups, it’s important to transcend the numbers and construct a narrative round your information. This makes it extra accessible and interesting for various audiences.

The Advantages of Information Storytelling

Combining information and storytelling can have large optimistic results on the group:

  • Makes information extra accessible and interesting
  • Builds belief and credibility in information and other people
  • Encourages audiences to care concerning the information and actions required to succeed in targets
  • Encourages participation and collaboration, particularly throughout groups who have to work collectively however haven’t traditionally shared data or labored in the direction of widespread targets.

Time is Treasured. Use a Information Storytelling Framework.

In a world the place time is a treasured commodity and numerous priorities demand your consideration, how are you going to successfully weave a story round your information?

The answer lies in leveraging a framework. It’s probably the most environment friendly and speedy method to establishing a complete and charming information story, notably when the objective is to bridge gaps between colleagues and teams that is probably not accustomed to collaboration. This framework affords a streamlined path to fostering new communication strategies and collaboration, all in service of reaching bigger enterprise targets.

Do you use a data storytelling framework within your organization? Click To Tweet

The D.A.N.C.E. Information Storytelling Framework

The D.A.N.C.E. Information Storytelling Framework consists of 5 elements to tug collectively all the weather to create a narrative that holds the viewers’s consideration and makes together with an “ask” simpler.

1- Information 

To create an efficient information story, begin by choosing the proper metrics. Guarantee your information is:

  • Aligned to enterprise and group targets 
  • Related
  • Well timed and present
  • Granular or detailed
  • Actionable 

2- Viewers

Realizing the viewers is crucial to drafting the proper story and offering the correct quantity of element and context to speak successfully.

Issues to know concerning the viewers:

Experience Degree: Are they well-versed within the matter, or do they require extra foundational data?

Determination-Making Authority: It’s essential to determine whether or not your viewers has the authority to make choices, as this considerably influences the story’s content material and focus.

Time Constraints: Be conscious of the time limitations related to the assembly or presentation, as this can influence the depth and scope of your narrative.

Expectations: Understanding the viewers’s expectations as they enter the assembly or presentation means that you can align your narrative with their wants and wishes successfully.

3 – Narrative

Select a simple narrative construction. Craft an partaking storyline using information and targets. Ask why every level issues and when motion ought to happen.

Sweep or double-check the narrative for the next key particulars:

  • Purpose alignment (enterprise and groups)
  • Relevance of information (why is that this necessary?)
  • Timeliness (when ought to this occur?)
  • Spotlight holes or gaps within the information
  • Viewers expectations or desired outcomes

4- Cadence

Match the pacing, tone, and language to the complexity of your information and the viewers. Use pauses strategically to permit data to sink in.

5- Engagement

Encourage interplay via Q&A, polls, and clear subsequent steps. Promise follow-ups to keep up collaboration and maintain your viewers engaged.


Efficient information storytelling requires effort however could be a highly effective device for constructing collaboration between groups. Through the use of the D.A.N.C.E. Information Storytelling framework, you may rework metrics into persuasive tales that drive progress and collaboration in the direction of widespread enterprise targets.

You might be serious about my episode on the Social Execs podcast:

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