Discover regarding Additional Strengthening Management over the “Fan Circle” Mess
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All provincial, autonomous area and municipal Social gathering Committee cybersecurity and informatization workplaces, the Xinjiang Manufacturing-Development Corps Social gathering Committee Cybersecurity and Informatization Workplace”
For the reason that “Clear and Crisp ‘Fan Circle’ Mess Management” marketing campaign was held, all localities have carried out related work necessities, and have gained sure achievements specializing in star rankings, trending matters, fan communities, interactive feedback and different such focus segments, and deeply handled the issue of the “fan circle” mess. To be able to additional strengthen management, convey higher and substantial strain to the dominant obligations of internet sites and platforms, make substantial breakthroughs in focus and troublesome points, incessantly consolidate and broaden the achievements of the marketing campaign, assault and resolve the “fan circle” mess with a heavy fist, hereby, related work measures are notified as follows.
1. Cancel star and artist rankings. Cancel all rankings and lists involving particular person stars and artists or teams, prohibit newly including or covertly importing particular person rankings and associated merchandise or capabilities. Solely rankings of music works, movie and tv works, and many others. could also be maintained, however no particular person attribute corresponding to stars’ or artists’ names could seem.
2. Optimize and regulate rating guidelines. When rating music works, movie and tv works, and many others., cut back the burden of registries, likes, feedback and different such indicators, and enhance the burden of indicators such because the work’s orientation and skilled analysis. Associated capabilities that lead customers to make lists might not be arrange, paid-for registration capabilities or growing registry numbers via added-value memberships and different such strategies might not be arrange, information followers to pay extra consideration to the standard of cultural merchandise, and cut back the warmth of chasing stars.
3. Strictly handle star brokerage corporations. Strengthen web site platforms’ administration obligations over the net conduct of star brokerage corporations (workplaces), formulate associated on-line operational requirements, and clarify provisions regarding account registration and verification, content material dissemination, business advertising and marketing, disaster PR, fan administration and different such on-line conduct. Strengthen the accountability of star brokerage corporations (workplaces) to information fan communities, undertake measures corresponding to limiting stream, prohibition of speech, closure, and many others., towards stars and their brokerage corporations (workplaces), fan teams and their accounts who incite mutual rifts of followers, struggles and incitements of battles, on the similar time, your complete platform will cut back and even cancel all types of knowledge dissemination associated to [those] stars.
4. Standardize fan neighborhood accounts. Strengthen administration of accounts of stars’ fan communities, backers, and many others. require that fan communities and backers should be licensed or accredited by the star’s brokerage firm (workplace), and their each day upkeep and supervision turns into the latter’s accountability. With out authorization, no particular person or group could, with out exception, register a star fan neighborhood account.
5. Strictly prohibit the emergence of mutual ripping data. Considerably implement administration obligations, well timed uncover and clear up all types of dangerous “fan circle” data the place followers mutually tear at one another or hurl abuse, drag and set off fights, begin rumours and assaults, and many others., strictly cope with accounts violating legal guidelines and rules, successfully forestall heating up and fermentation of public opinion. Strictly punish web site platforms the place discovery just isn’t well timed and administration is inadequate.
6. Clear up neighborhood pages violating rules. Proceed to dissolve fan communities and teams with themes corresponding to rank voting, reinforcement, accumulating cash, controlling feedback, gossip, explosive supplies, and many others., shut boards, channels, and many others. that simply result in followers accumulating and exchanging their rating experiences, focus on stars’ intercourse scandals, mutually assign knowledge scraping, and many others, and block channels that generate dangerous inducements to followers and encourage stirring up of hassle.
7. Followers might not be incited to devour. Formulate detailed guidelines that stars’ and artists’ magazines or different works, merchandise, and many others., within the gross sales phase, could not show followers’ particular person buy quantities, contribution quantities and different such knowledge, could not rank followers’ particular person product buy knowledge or quantities, could not arrange advertising and marketing actions that stimulate followers to devour corresponding to task-based unlocking, custom-made advantages, limited-time PK, and many others.
8. Strengthen phase setup and administration. Strengthen administration of on-line arts and leisure programmes’ on-line conduct, they might not arrange “spend cash to purchase votes” functionalities, and are strictly prohibited from guiding or encouraging netizens to vote for candidates by materials strategies corresponding to buying merchandise, memberships and many others.
9. Strictly management participation by minors. Additional undertake measures to strictly prohibit minors from taking part in for rewards, it’s strictly prohibited that minors reply to requires consumption, minors could not act as associated neighborhood heads or managers, minors are restricted from voting for rankings, make clear that star fan communities, backers, and many others. could not, of their on-line conduct, affect minors’ common research and relaxation, and should not manage minors to launch all types of on-line assemblies, and many others.
10. Standardize reinforcement and fund-raising actions. Well timed uncover and clear up all types of knowledge on calling for reinforcements and elevating funds isolating rules; cope with and punish web site platforms the place issues are concentrated, accountability is weak, who induce minors to take part in requires reinforcement and fundraising in accordance with legal guidelines and rules; proceed to research and prosecute overseas web sites who present rating votes, reinforcement calls and fund-raising.
All localities should additional elevate their political stance, considerably strengthen their sense of accountability, sense of mission and sense of urgency, and perceive and advance their work in bringing the “fan circle” mess below management from the peak of on-line political safety and ideological safety, and creating a transparent and crisp our on-line world. They need to, within the first occasion, prepare and implement issues, take additional steps to interrupt the matter down, formulate detailed implementation plans, and supervise native web site platforms’ real looking grasp and implementation of those.
CAC Secretariat
25 August 2021
关于进一步加强“饭圈”乱象治理的通知
各省、自治区、直辖市党委网信办，新疆生产建设兵团党委网信办：
“清朗·‘饭圈’乱象整治”专项行动开展以来，各地落实有关工作要求，围绕明星榜单、热门话题、粉丝社群、互动评论等重点环节，深入整治“饭圈”乱象问题，取得了一定成效。为进一步加大治理力度，压紧压实网站平台主体责任，切实突破重点难点问题，不断巩固和扩大专项行动成果，重拳出击解决“饭圈”乱象问题，现就有关工作措施通知如下。
1.取消明星艺人榜单。取消所有涉明星艺人个人或组合的排行榜单，严禁新增或变相上线个人榜单及相关产品或功能。仅可保留音乐作品、影视作品等排行，但不得出现明星艺人姓名等个人标识。
2.优化调整排行规则。在音乐作品、影视作品等排行中，降低签到、点赞、评论等指标权重，增加作品导向及专业性评价等指标权重。不得设置诱导粉丝打榜的相关功能，不得设置付费签到功能或通过充值会员等方式增加签到次数，引导粉丝更多关注文化产品质量，降低追星热度。
3.严管明星经纪公司。强化网站平台对明星经纪公司（工作室）网上行为的管理责任，制定相关网上运营规范，对账号注册认证、内容发布、商业推广、危机公关、粉丝管理等网上行为作出明确规定。强化明星经纪公司（工作室）对粉丝群体的引导责任，对引发粉丝互撕、拉踩引战的明星及其经纪公司（工作室）、粉丝团，对其账号采取限流、禁言、关闭等措施，同时，全平台减少直至取消相关明星的各类信息发布。
4.规范粉丝群体账号。加强对明星粉丝团、后援会等账号的管理，要求粉丝团、后援会账号必须经明星经纪公司（工作室）授权或认证，并由其负责日常维护和监督。未经授权的个人或组织一律不得注册明星粉丝团账号。
5.严禁呈现互撕信息。切实履行管理责任，及时发现清理“饭圈”粉丝互撕谩骂、拉踩引战、造谣攻击等各类有害信息，从严处置违法违规账号，有效防止舆情升温发酵。对发现不及时、管理不到位的网站平台从重处罚。
6.清理违规群组版块。持续解散以打投、应援、集资、控评、八卦、爆料等为主题的粉丝社区、群组，关闭易导致粉丝聚集、交流打榜经验、讨论明星绯闻、互相做任务刷数据的版块、频道等，阻断对粉丝群体产生不良诱导甚至鼓励滋事的渠道。
7.不得诱导粉丝消费。制定细化规则，对明星艺人专辑或其他作品、产品等，在销售环节不得显示粉丝个人购买量、贡献值等数据，不得对粉丝个人购买产品的数量或金额进行排行，不得设置任务解锁、定制福利、限时PK等刺激粉丝消费的营销活动。
8.强化节目设置管理。加强对网络综艺节目网上行为管理，不得设置“花钱买投票”功能，严禁引导、鼓励网民采取购物、充会员等物质化手段为选手投票。
9.严控未成年人参与。进一步采取措施，严禁未成年人打赏，严禁未成年人应援消费，不得由未成年人担任相关群主或管理者，限制未成年人投票打榜，明确明星粉丝团、后援会等线上活动不得影响未成年人正常学习、休息，不得组织未成年人开展各种线上集会等。
10.规范应援集资行为。及时发现、清理各类违规应援集资信息；对问题集中、履责不力、诱导未成年人参与应援集资的网站平台，依法依规处置处罚；持续排查处置提供投票打榜、应援集资的境外网站。
各地要进一步提高政治站位，切实增强责任感、使命感、紧迫感，从维护网上政治安全和意识形态安全、营造清朗网络空间的高度认识和推进“饭圈”乱象治理工作。要第一时间部署落实，进一步分解措施，制定细化实施方案，督促属地网站平台切实抓好落实。
中央网信办秘书局
2021年8月25日
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