On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Micah Solomon, an knowledgeable on customer support, hospitality, and the client expertise. He delves into the distinctive idea of anticipatory customer support and its highly effective potential to reinforce model loyalty and drive enterprise development. He’s a bestselling writer with a recent perspective on how companies can rework their customer support methods to foster enduring loyalty.
In his newest ebook, “Can Your Buyer Service Do This?: Create an Anticipatory Buyer Expertise that Builds Loyalty Eternally,” Micah delves deep into the intricacies of customer support, making it an indispensable learn for entrepreneurs wanting to elevate their buyer relations and propel enterprise success.
Anticipatory customer support isn’t just about reacting to a buyer’s wants; it’s about predicting them. By serving even the unexpressed needs of consumers, companies can create an unparalleled buyer expertise that fosters model loyalty and catalyzes development. In an period the place prospects crave personalization and a contact of anticipation, this strategy proves to be a game-changer within the advertising and marketing and customer support sectors.
Questions I ask Micah Solomon:
- [00:50] Outline anticipatory buyer expertise.
- [01:44] Some recommend that regardless of how nice your providers, loyalty is lifeless. Are you able to touch upon that?
- [02:33] Is offering an important buyer expertise a sort of referral tactic?
- [02:48] What’s the secret shopper position?
- [04:38] How did you determine to specialize on this specific side of buyer expertise?
- [08:35] How do you advocate dealing with each sad and unreasonable prospects?
- [12:11] How do you view customer support as a aggressive benefit or perhaps a revenue heart?
- [14:13] How vital is group suggestions in enhancing the client expertise?
- [17:22] What impression do you see AI having on customer support and expertise?
- [18:52] How can individuals attain out to you or get a replica of your ebook?
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