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Ziff Davis (Behind IGN & PCMag) Reveal Visitors from Google Is Larger Than Final Yr | The Global Today

In my report on the 16 firms dominating Google, Ziff Davis ranked second general by visitors, with Google sending their community of web sites an estimated 600+ million clicks every month.

That’s not a typo – the estimates are from Semrush – however we do observe a lot of web sites for them. 58 to be precise.

A few of the hottest websites of their community embrace:

Their most trafficked web site that we monitor is MayoClinic, however the relationship to Ziff Davis just isn’t black and white and shouldn’t actually “depend” so I didn’t embrace it in these bullet factors.

My understanding is that they supply all the promoting on the location (through their subsidiary, On a regular basis Well being Group) however don’t have something to do with the precise care or content material they supply.

On Friday they introduced their outcomes for the second quarter of 2023, revealing digital media revenues of $252.8M, a 2.2% lower in comparison with Q2 2022. Word that digital media is simply a part of their revenue sources, with cybersecurity and martech income coming in at $73.2M (a 7.3% lower YoY).

They ended the quarter with $892.3M in “money, money equivalents, and investments”.

After all, with Detailed being an web optimization weblog, it was their feedback on Google that actually caught my consideration. Right here’s a pleasant abstract from their earnings name:

My first hunch was that they’re saying this to have one thing constructive to say to traders on the decision (there have been fairly a number of feedback concerning Google and AI) but when they’ve the numbers to again it up, then it is smart for them to touch upon.

In a separate reply in addition they revealed that visitors from Google is up not solely on the identical quarter as final 12 months, however 12 months to this point as effectively.

It ought to be famous that Ziff Davis have made some acquisitions since final 12 months however none have any important numbers (that I can see) which might have moved the needle sufficient for it to matter.

Ziff Davis CEO Vivek Shah additionally wished to emphasize to traders that whereas search visitors is necessary to them, they aren’t fully reliant on it. Visitors to Ziff Davis community websites additionally comes from social networks, web site referrals, electronic mail and through varied apps they function.

The explanation I got down to begin monitoring media firms on this method is so I can know precisely what is going on behind the scenes for enormous goliaths like Ziff Davis. Whereas income is down barely, it’s nice to see search visitors up in comparison with final 12 months and that they appear to be constructive on how AI may influence them going ahead.

There’s going to be much more to this story because the months and years go on, and I’ll be right here to report it.

Written by Glen Allsopp, the founding father of Detailed. Chances are you’ll know me as ‘ViperChill’ in the event you’ve been in web advertising for some time. Detailed is a small bootstrapped staff behind the Detailed web optimization Extension for Chrome & Firefox (170,000 weekly customers), attempting to share a number of the finest web optimization insights on the web. Clicking the guts tells us what you take pleasure in studying. Social sharing is appreciated (and all the time seen). You may as well comply with me on Twitter and LinkedIn.


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